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The Discipline of Mission is not what it sounds like. This discipline is not about mission statements that purportedly explain a company’s reason for being, like these:
PayPal: To build the Web’s most convenient, secure, cost-effective payment solution.
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform, and technology advancements that become essential to the way we work and live.
Sony: To be a company that inspires and fulfills your curiosity.
Mission statements are often esoteric, future-orientated statements filled with feel-good platitudes with which few people will disagree. We believe that mission statements are of little use for a company that wants to add zeros.
Need the Discipline of Mission in Your Organization?
Chick-fil-A is an American fast-food restaurant chain specializing in chicken sandwiches. Headquartered in the Atlanta district of College Park, Georgia, since 1946, it is one of the largest family-owned businesses in America.
The Cathy family, which owns this company of over 2,000 restaurants, operates it based on Southern Baptist beliefs, closing on Sundays, Thanksgiving and Christmas Day. On its website, the company states its philosophy that “everybody’s job at Chick-fil-A is to serve: no matter our title or job description, our reason for coming to work is to generously share our time and talents. Whether it’s treating customers like friends, or serving our communities like neighbors, we believe kindness is a higher calling.”
And they practice what they preach. Chick-fil-A’s restaurant operators give away food year-round to those who need it most: local shelters and soup kitchens, to first responders and victims after a disaster. And they assist their own employees in achieving their higher education goals. Chick-fil-A employees are encouraged to volunteer on company time to pack meals for hungry children, tend to community gardens or help at food banks.
Chick-fil-A believes that working for them is about more than just serving chicken; it’s about having a positive impact in the local community.
"Brad Sugars and Monte Wyatt know that leaders don’t build businesses – leaders develop their people and it’s the people who build businesses. But how do you get that to happen? Brad and Monte know – and they’re sharing their insights with readers. As two of the world’s leading executive and business coaches, Brad and Monte have taken their proven strategies for finding hidden value in all aspects of an organization, from the bottom up, and they’ve created a step-by-step method for exponential growth. Pulling Profits is that rare book: a truly practical guide to creating a stronger, more profitable business."
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"When a business knows its people and understands its clients at a personal level, the business will grow. It seems simple, but execution takes discipline and a well-thought-out strategy. That’s what Pulling Profits provides: a plan of action for exponential growth, thanks to its focus on people. It gives business owners the tools to make detailed assessments of their companies and the part that everyone in an organization plays in its success. Only when you truly understand every stakeholder, from customer to colleague, can you start the strategic thinking you need to build a sustainable and profitable company."