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The Discipline of Mission is not what it sounds like. This discipline is not about mission statements that purportedly explain a company’s reason for being, like these:
PayPal: To build the Web’s most convenient, secure, cost-effective payment solution.
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform, and technology advancements that become essential to the way we work and live.
Sony: To be a company that inspires and fulfills your curiosity.
Mission statements are often esoteric, future-orientated statements filled with feel-good platitudes with which few people will disagree. We believe that mission statements are of little use for a company that wants to add zeros.
Need the Discipline of Mission in Your Organization?
Chick-fil-A is an American fast-food restaurant chain specializing in chicken sandwiches. Headquartered in the Atlanta district of College Park, Georgia, since 1946, it is one of the largest family-owned businesses in America.
The Cathy family, which owns this company of over 2,000 restaurants, operates it based on Southern Baptist beliefs, closing on Sundays, Thanksgiving and Christmas Day. On its website, the company states its philosophy that “everybody’s job at Chick-fil-A is to serve: no matter our title or job description, our reason for coming to work is to generously share our time and talents. Whether it’s treating customers like friends, or serving our communities like neighbors, we believe kindness is a higher calling.”
And they practice what they preach. Chick-fil-A’s restaurant operators give away food year-round to those who need it most: local shelters and soup kitchens, to first responders and victims after a disaster. And they assist their own employees in achieving their higher education goals. Chick-fil-A employees are encouraged to volunteer on company time to pack meals for hungry children, tend to community gardens or help at food banks.
Chick-fil-A believes that working for them is about more than just serving chicken; it’s about having a positive impact in the local community.
“In Pulling Profits, Brad Sugars and Monte Wyatt show how every single person in a company is vital to its success. Pulling Profits provides a disciplined and exciting approach to build on the untapped potential of a business. Brad and Monte take us through their customized steps to ensure that all constituents of an organization – the company, the customer, the team member, the stakeholder, and the community – understand and contribute to creating magic to add zeros to the bottom line. Everyone who wants to achieve exponential business growth needs to read this book.”
"Adopting the culture of an abundant mindset creates manifestations, some call MAGIC. Brad and Monte’s resource guide will help spread this mindset at your workplace. Law of Attraction at work - literally."
"I’ve witnessed Brad Sugars, Monte Wyatt and their brilliant team of coaches deliver exceptional value to their business owner clients for decades. Pulling Profits is a stellar step-by-step guide to sustainable success."